There were also attempts at personalization not well received, a picture of a girl in a very tiny bikini. The word thong comes to mind. Another included prize ribbons with a request to return them when the judging was over. We had to send them back at our own expense! Another application had an algebra homework assignment inside, oops. We sent that back, too. Her siblings were probably blamed for its disappearance. One application had a Santa Claus hat inside. It came from Alaska. I’m still trying to figure that one out.
Why is personalization so important? Imagine that you are on the committee, sitting around a table with 247 scholarship forms. It is the committee’s job to pick a winner. All of the apps appear to look alike. All things being equal, which one is going to be chosen? It’s impossible to say. But, let’s suppose that one personalized his/her request and made it stand out positively from the rest. Now, someone has taken the time to be bold, inventive and creative. They have made it possible for the scholarship committee to know more about who they are. They are more than a just a piece of paper with a name on it. They have revealed intimate sides to their personalities. Who will win now? The choice is obvious.